Learn how to recover from Google Page Layout Algorithm Penalty imposed on a website due to bad user experience.
Did you know over the years big SEO giants have survived Google Algorithm Updates by adopting a proactive strategy?
In the quest for a better web, Google has invented new algorithmic formulas to make itself the best search engine available over the internet. Google rolled out page algorithm update in 2012 to expel ad-intensive websites from ranking higher in search results.
As cited by Google Employees many complaints were registered by ordinary internet users against the top ranking websites who allegedly offered a bad user experience through placing excessive advertisements before the required content. Lately, Google did a lot to combat spam and succeeded somehow but still keeping in view the high user demands Google decided to push those sites lower who were serving excessive adverts above the fold making it difficult for the users to navigate towards the original content.
This algorithm update by Google named as “Page Layout Algorithm Update” aimed to penalize websites engaged in serving excessive adverts at the top of the page hence spoiling user experience. Google Search currently addresses millions of search queries per day and the stats are further moving upwards. There is no rocket science behind this simple Algorithmic tweak by Google, the sole purpose was to reward websites who provided genuine content to the potential users but in an admirable way.
Stuffing adverts at the top of the page often distract user(s) from the original content for which they land upon a website. Let’s just take a real life example, you are a university student and there are two paths from your home heading towards the university. The first one has a lot of traffic jams and consumes too much off your time while getting you late for the classes, the other one being less crowded and takes you in time. Which path would you prefer? Definitely the one that takes you to the university in a short span of time. The same is the case here.
If you are searching Google for the top clothing brands in your city for example, won’t you be looking for the names and website address of the outlets instead of distracting adverts that may get accidental click leading you towards an undesired webpage. The same is the case here as Google wants the website owners to exercise caution while designing and developing their website. The prime purpose of all the algorithmic changes or updates by Google is meant to enhance user experience on a website. If you maintain a certain degree of quality within the content and site layout then Google won’t mind ranking your website higher in their search results.
According to Google employees the algorithm update effected less than 1% of global searches but yet posed a risk to major giants who got their efforts wasted by a simple mistake.
How to recover from Google Page Layout Algorithm
Google page layout algorithm was not as intensive as Google Panda but yet needed to be handled with care. These useful tips will get your site secure off the recent google page layout algorithm.
Modify Page Layout
If your site is one of those victims or is on the verge of falling prey to Google Page Layout Algorithm then you need to make some changes in page layout. Although Google is not dissuading you to serve adverts but certainly wants to impose a limit. Modifying page layout to combat Google Algorithm may prove to be a difficult task especially choosing a spot at the lower part of the page to display adverts but remember you need to keep your page design intact rather play some tweaks with your page layout. The sole purpose is to make the content as much near to the top of the page as possible. If you own a blog or CMS powered website then it would be a wise idea to push the categories navigation and adverts towards the bottom of the page. Google has advised a very good tool “Browser Size Checker” to check your website layout compatibility with Google requirements. The browser size tool makes suggestions on how many users can view a webpage without scrolling down.
Don’t misplace tickers and sliders
Devising a strategy to combat with Google page layout algorithm update may propel many designers to remove tickers and sliders from the upper portion of a webpage but this is not required. Google search spider is wise enough to distinguish between adverts and legitimate content. Google wants you to enhance user experience by presenting content above the fold not adverts. If you have tickers and sliders placed at the top of the webpage then leave them intact retaining the user interface.
Review your SEO efforts
SEO is primarily concerned with Off Page SEO efforts more than the On Page SEO efforts. If you have outsourced your SEO work to an external company then they might be exchanging links from algorithm update effected websites to rank your site a bit higher in search results. It would be a good idea to immediately remove the link from the lower quality websites to maintain the healthy search engine reputation.
Adopting a proactive approach and playing with some tweaks to strengthen search engine rankings is something of great importance especially for newbie SEO consultants who still need to learn a lot before outsourcing their services to external clients.