Imagine dedicating a great deal of your time and effort in developing and designing a website only to discover that you cannot find it at the top of search results. If this is the case, your hard work has been for nothing.
However, you need not to lose heart. Even if you have been making mistakes, you can still rectify those mistakes to improve your search engine rankings. The big question is, how to get to the top of popular search engines such as Google, Bing, and Yahoo?. The solution is to apply search engine optimization strategy smartly in getting to the top of search results.
Either you are currently working on a website or just starting to set up one, you can refer to this checklist for evaluating if your website is SEO friendly.
Search engines prefer portals that are capable of providing relevant, informative, and compelling insights. So, if you wish to get on their good side, make sure your webpages present the following elements.
- Catchy title with a maximum of 65 characters or 11 words and main keyword at the beginning Subheadings and bulleted or numbered lists to separate important points.
- Articles with trendy and niche-related topics and natural flow of thoughts.
- Appropriate combination and scatter of short and long-tailed keywords.
You may think that algorithms only crawl what they want. However, it is mostly up to you to make their task easy by creating and submitting a sitemap. This is a formatted file, which shows your website’s available pages to help the spiders search for data accordingly.
An original URL generally looks like this – http://www.domainname.com/newpagetopic=199494.html. This type appears confusing and boring. If you want to give algorithms (as well as your target audience) an idea about your content through the URL, you can adjust it like this – http://www.domainname.com/new-page-topic.html.
Comparing the two, the second link has a good description of the page than the first.
No Flash Scripts
Some Web designers integrate these to give a website’s homepage a more modern and cooler look. While it is a creative way of introducing the company or person (owning the site), it is not a great idea on the perspective of SEO, that is. The main reason for this is that search engines are not capable of reading flash scripts. Instead of seeing colourful texts and bright images, they will interpret the page as empty and insubstantial. Since they prefer webpages with quality and valuable content, it will be difficult for your site to rank in SERPs.
There are tags for images, keywords, titles, headers, subheadings, and meta descriptions. But among all these, you must concentrate more on the latter because search engines use it to describe the content, which appears in query results (see image for reference).
With that said, you must always create a catchy (to grab the interest of the users) and relevant descriptions (to rank well in SERPs).
You do not always require an accurate Hyper-Text Markup Language (HTML) coding to land the top spot in search results. Then again, you can add it to provide your site a professional look and set it apart the other websites. If you have less idea about creating HTML codes, you can always ask for assistance from an expert Web designer.
If a sitemap directs the spiders to your domain’s available pages, an internal link serves as the pathway from one webpage on your site to another. Therefore, its structure has to allow easy crawling.
When it comes to this aspect, you need to emphasise organised webpages. Most importantly, you must place specific insights under the relevant category.
It is a file, which gives the algorithms instructions on which pages to index. This element is highly useful if you are using a content management system and you want the search bots to crawl certain content only.
When you consider these factors, you are allowing the spiders to interpret your site easily. What is more, you can obtain the full potential of your efforts. Most importantly, you can increase the amount of quality traffic. Now, before we end the topic, remember this fundamental tip – always adhere to search engine guidelines. This way, you can prevent falling to the bottom of SERPs.